User Research of Electrical Contractors within the US - their market channels and revenue streams
Market Research of the Smart Home Automation business - desirability amongst users and potential roadblocks in adaptation
Business Model Canvas and SWOT Analysis
UI Decisions involved in the homeowner screens
1 UX Researcher, 2 UX Designers
September 2021 - December 2021 at IUPUI
(Clients based in Tennessee)
This project is based on a design challenge issued by Schneider Electric aimed at creating a market strategy for driving partnerships with electrical contractors by giving them a shared-revenue service model and generating recurring revenue for the electrical contractors.
The D3E (Data Driven Decision Enabler) platform is aimed towards homeowners and electrical contractors. It is a two-fold application that bridges the gap between consumers and electrical contractors and helping them efficiently manage their energy consumption.
Incentive programs offered by utility providers that give consumers the opportunity to reduce their engergy consumption at peak hours thereby enabling better load balancing at the grid.
Give the user more personalized data their enabling them to make more informed decisions regarding their energy usage, required maintenance and utility fault detection.
Analyze trends of energy consumption over time to make smart decision about power saving, alternative energy and load balancing.
All devices within the same smart home should be able to function collaboratively with the help of open standards and services that remove any restrictions of brand value and market integrations.
data driven decision enabler (d3E) is a subscription model between electrical contractors (EC) and homeowners (HO) with Schneider electric (SE) as a stakeholder partner with eC.data driven decision enabler (D3E) is a subscription model betweene
The Sunny Tie-Up proposes a partnership between Solar Installer and EC with SE acting as a stakeholder.
The Wiser Partnership is a tie-up between EC and Home Builders brokered by SE as stakeholder with both parties.
$2.2 Million
Expected Revenue Generation from Phase 1 of D3E platflorm.
12-18 Months
Projected time period for D3E roll-out and phase 1 completion.
On this project I had to train myself to also think from the business perspective. Initially, I struggled with this as I found some business expectations to be in direct conflict with user needs. To deal with this I started thinking of business stakeholders as another type of user, whose needs, goals and expectations are as important as the customer.
Additionally, a major learning of this project was the marketing elements like the environmental analysis, business model, SWOT etc which I found extremely helpful in terms of understanding the financial feasibility of a project. I have since included these elements on other projects including the AT&T hackathon project, available on my portfolio.